“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”
—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

This is a great book for breaking out of the classic box of conventional advertising. It's not so much a step-by-step how-to book, but it does give some basic rules and lots of inspirational, real-life examples. It's a very practical book that makes perfect sense once you read it. You'll have several moments of, "Why didn't I think of that?!" and will be happy having read it through.

If you rely on word-of-mouth marketing for your business, you need this book to help you think of creative ways to capture attention. I picked up some valuable tips to market my business.

Allow me to give you a concise overview, so you can make a great decision on whether to pay for this book:

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Chapter 1: Checking out business blogs

This chapter show you how a blog gets a conversations going between businesses and consumers.


Chapter2: Discovering the Buzz about buzz marketing

This chapter show you how to market a blog by recruiting people to try the blog and get them to tell others about it.


Chapter 3: Building a Business Blog

This chapter shows you the different tools such as HTML that you would make a blog with.


Chapter 4: Picking a Blog Solution

This chapter tells you about two blogging scenarios which are hosted blog solution and independent blog solution.


Chapter 5: Setting up a Hosted Blog

This chapter focuses on blog features which are budget, flexibility and future plans.


Chapter 6: Taking Control with Independent Blog Software

This chapter focuses on installing and using independent blog software.


Chapter 7: Understanding your audience

This chapter helps individuals to define their target audience and it helps find a tracking solution.


Chapter 8: Joining the Blogsphere

This chapter talks about getting familiar with the blogsphere and joining online communities.


Chapter9: Avoiding business blog No- No's

This chapter teaches you how to follow your own blog policies.

Chapter 10: Finding A Voice

In this chapter it shows you how to use attracting comments and choosing a blogger.


Chapter 11: Promoting Your Blog

This chapter shows you how to use technology to increase your traffic.


Chapter 12: Staying On The Right Side Of The Road

This chapter elaborates on Handling Legal Problems


Chapter 13: Adding Value To A Blog

This chapter shows you how to spice up your blog with fun tools.


Chapter 14: Making Money with A Blog

This chapter shows you how to place advertisement on your blog.


Chapter 15: Going Beyond Blogs

This chapter elaborates on managing people and projects with blogs.


Chapter 16: Ten Dry Spell Breaking Ideas

This chapter focuses on ideas that will keep your blog from being dry.


Chapter 17: Ten Traits of A good Blogger

This chapter shows the traits that makes a blog good.


Chapter 18: Ten Blogs you should know

This chapter shows the blogs from worlds of news and politics.



This book basically shows you how to create a blog the right way. It gives you every bit of information that you will need to have a great successful blog.


My impression of the book is that it is very helpful if you do not know how to make a blog. I definitely think that it would be of value to the average person because it takes you step by step on how to make a blog.

A. J. Baltes

Amazing! A business book that's simple to read and goes direct to the point! It's a guide to the art of buzzmarketing which is the hottest trend in marketing. Every marketing manager should read this!

This was a very good book and his experiences with Half.com is particularly interesting in terms of wild marketing ideas. I would say the best book I've read on buzzmarketing that really develops how to get people to talk about your stuff in terms of real conversations and building meaning instead of buzz, is Lois Kelly's "Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing". Superb, published this year and Kelly is a leader in this arena.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing