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Product DescriptionAs VP of marketing at online retailer Half.com, Mark Hughes didnt have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.comcalled one of the greatest publicity coups in history by Time.
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketingwhich many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff from Miller Lite during the Tastes GreatLess Filling era, to American Idols stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
A must-have book for word-of-mouth businesses! (Rating: 4 out of 5) If you rely on word-of-mouth marketing for your business, you need this book to help you think of creative ways to capture attention. I picked up some valuable tips to market my business.
Now- An In-Depth Review of the Book (Rating: 5 out of 5) Allow me to give you a concise overview, so you can make a great decision on whether to pay for this book:
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Chapter 1: Checking out business blogs
This chapter show you how a blog gets a conversations going between businesses and consumers.
Chapter2: Discovering the Buzz about buzz marketing
This chapter show you how to market a blog by recruiting people to try the blog and get them to tell others about it.
Chapter 3: Building a Business Blog
This chapter shows you the different tools such as HTML that you would make a blog with.
Chapter 4: Picking a Blog Solution
This chapter tells you about two blogging scenarios which are hosted blog solution and independent blog solution.
Chapter 5: Setting up a Hosted Blog
This chapter focuses on blog features which are budget, flexibility and future plans.
Chapter 6: Taking Control with Independent Blog Software
This chapter focuses on installing and using independent blog software.
Chapter 7: Understanding your audience
This chapter helps individuals to define their target audience and it helps find a tracking solution.
Chapter 8: Joining the Blogsphere
This chapter talks about getting familiar with the blogsphere and joining online communities.
Chapter9: Avoiding business blog No- No's
This chapter teaches you how to follow your own blog policies.
Chapter 10: Finding A Voice
In this chapter it shows you how to use attracting comments and choosing a blogger.
Chapter 11: Promoting Your Blog
This chapter shows you how to use technology to increase your traffic.
Chapter 12: Staying On The Right Side Of The Road
This chapter elaborates on Handling Legal Problems
Chapter 13: Adding Value To A Blog
This chapter shows you how to spice up your blog with fun tools.
Chapter 14: Making Money with A Blog
This chapter shows you how to place advertisement on your blog.
Chapter 15: Going Beyond Blogs
This chapter elaborates on managing people and projects with blogs.
Chapter 16: Ten Dry Spell Breaking Ideas
This chapter focuses on ideas that will keep your blog from being dry.
Chapter 17: Ten Traits of A good Blogger
This chapter shows the traits that makes a blog good.
Chapter 18: Ten Blogs you should know
This chapter shows the blogs from worlds of news and politics.
This book basically shows you how to create a blog the right way. It gives you every bit of information that you will need to have a great successful blog.
My impression of the book is that it is very helpful if you do not know how to make a blog. I definitely think that it would be of value to the average person because it takes you step by step on how to make a blog.
A. J. Baltes
Amazing book! (Rating: 5 out of 5) Amazing! A business book that's simple to read and goes direct to the point! It's a guide to the art of buzzmarketing which is the hottest trend in marketing. Every marketing manager should read this!
Get People to Talk (Rating: 4 out of 5) This was a very good book and his experiences with Half.com is particularly interesting in terms of wild marketing ideas. I would say the best book I've read on buzzmarketing that really develops how to get people to talk about your stuff in terms of real conversations and building meaning instead of buzz, is Lois Kelly's "Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing". Superb, published this year and Kelly is a leader in this arena.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Worth a read (Rating: 4 out of 5) Interesting read. Easy to follow with anecdotes as examples. It breaks down the 6 steps in to manageable chunks but could be a little more concise.