Thirty-three of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Unabridged. 4 CDs.

Moo was not what I expected from the slogan,which seemed to reflect a way of living rather than a way of business success.

For a book that's about being remarkable, it's ironic that this is so unexciting. The book had a lot of potential - but with the exception of two or three pages, it's a huge letdown.

This was an amazing find. For two reasons.
1. Tons of interesting stuff, packaged into short articles from top-authors. I just cannot tell you ow much easy it is on the mind - just like reading a book of short stories once in a while, if you are a reader of fiction.

2. The liberty to share what I read. I can just photocopy/ scan the pages to share with my friend as long as mention the source.

Together with such a fine articulation of content, The Big Moo makes for a easy readiung and creating a balance, ann puts things in perspective.

Must read!

The Big Moo feels like a collection of blog posts from several thinkers that have gained Godin's attention, a merit which speaks for itself. I love the idea of forming books around small, cohesive articles based on a theme; I wish there were more of these. This one's theme basically is "think differently and be inspired." It's worthy of going back to whenever you get into a rut. Things that stand out about this book:

* unique and varied writing styles
* short and sweet
* concision -- not enough space to drag out a point
* anecdotal stories
* entertaining
* thought-provoking
* inspiring

My favorite posts:

* Chopping Onions (differentiation)
* When Everything Is Free (open source model everywhere)
* They Say I'm Extreme (be very different)
* Be Like Reggie (exceptional service)
* Isaac Newton's Head (importance of naming)
* What Do You Stand For (perseverance)

I have to stop here with just that sampling; it's hard to exclude many from a "favorites" list. So many gems!

I really wish the articles were individually online since they make great links, and warrant further discussion. Wouldn't that be the purple way? Maybe someone will devote a blog to expanding their topics.

I bought this book, cause other Seth Godin books offer extremely important insight in today's business and marketing.

This book does not. It's a list of semi-inspiring stories from "business leaders". Most of them are rather obvious and don't offer the type of knowledge/usefulness that are characteristic for other Seth Godin books.