You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

These days it seems everything is about marketing. Most important is perhaps our ability to market ourselves. Purple Cow is a best-seller about standing out, being original and setting yourself apart - a vital skill for anyone looking to find a successful and satisfying career.

Seth Godin, a highly successful marketing expert, best-selling author, lecturer, and entrepreneur essentially shares his secret to success. That is, how to be remarkable. He shares the "magic formulas" behind successful companies such as Starbucks and Apple and shows us how we can do the same.

Setting high standards, being passionate and having guts are amongst the messages in this book. Godin wraps up his concepts within a ten point checklist that teaches us how to create a Purple Cow, in other words a product that will stand out. Whether that product be yourself or your idea.

Purple Cow sheds some much needed light on just how difficult it is to been seen and heard in an incredibly saturated marketplace. If you have an passion project but don't know quite where to start, this is the place.

Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com

This book is great. Very up to date and useful information in a book that's fun and fast to read!

A munchie-size book saying: try to make your product stick out, so people notice it and start talking about it. If that was already obvious to you, then you don't need to read it.

Purple cow is the right message told in a very authentic and genuine way about creating remarkable efforts, products and work of any kind. Take the old saying "if it worth doing, it's worth doing well" to a whole new level. This book will change your outlook on creating "just good enough".

A must read if you are in marketing or business of any kind!

An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! Definitely one of my all time favorites!