John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.
        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.
        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.
        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.


From the Hardcover edition.

Ever since reading Alexander Hamilton I've been a fan of Chernow's. His research is impeccable and his writing is clear and engaging. In Titan, his portrait of John D. Rockefeller is superb. Chernow provides a balanced view of this complicated persona, and places Rockefeller's life and accomplishments in context, traveling through more than a century. In terms of the story itself, one especially fascinating element is the dichotomy between Rockefeller's religious beliefs and business escapades, and how he (rightly or wrongly) justified his actions to himself. Another aspect is the evolution of the man from Robber Barron into possibly the world's greatest philanthropist, and philanthropic innovator. Overall, this is a terrific book about a extraordinary subject.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

America's Industrial Revolution created unprecedented collections of wealth within the portfolios of a limited few. Chief among them was John D. Rockefeller, Sr. Born in an unassuming, clapboard house in upstate New York, Rockefeller's business acumen would take him from rural backwater to the pinnacle of Wall Street success. It's a story that is naturally compelling and the author's competent narrative moves it briskly along.

On one hand, Rockefeller's take-no-prisoners business approach created lifelong detractors who demonized his very existence. On the other, his phenomenal levels of charitable giving were evidence of a commitment to give back a large portion of the wealth consequently derived. This dichotomy creates a common thread throughout Ron Chernow's book.

Of additional interest is the ideological transformations that occur between the originator of wealth and the heirs of affluence. As each wave of offspring attain adulthood, evidence of the progenitor's hand becomes harder and harder to see. It takes a certain set of principles to create wealth. It takes an entirely different set to fritter it away.

There's disappointment when Chernow expects fin de siecle society to conform to 21st-century racial sensibilities, but, thankfully, his condescension ends there. Well-paced and expertly written, Titan: The Life of John D. Rockefeller, Sr. is a solid biography and recommended to anyone interested in the Gilded Age giants of American industry and the legacies they left behind. 4 stars.

This exhaustive biography of John D. Rockefeller fully explains a misunderstood man. Ron Chernow has caught the essence of the man. Mr. Rockefeller was neither entirely good nor was he the Robber Baron as depicted by Ida Tarbell. He was a man of contradictions . He was deeply religious, however in the business world he would squash his business competition like a bug.
When you think of Rockefeller you think of Oil as in "Standard Oil". However, as Chernow points out it was Mr. Rockefeller's logistical distribution system which made Standard Oil the titan of the Oil Industry. It was J.D.'s controlling of the Railroads and later the Pipelines which led to his huge monopoly in the Oil Industry.
This book explains his development of oil cartels and interlocking directorates. As he grew older he became ever so more eccentric and increasingly philantropical. He was indeed both the good cop and the bad cop.
This is an excellent book. It is well worth the reading of 676 pages. But who's counting!! In the end you"ll find the essence of a true businessman who was misunderstood.

Truly a great book from a masterful writer. Some criticisms are apt: Chernow, for obvious reasons, relies heavily on the Inglis interview with Rockefeller. Why not? What better primary source than the words from the reclusive oil Titan himself? Also, Chernow has been criticized as being a bit--but only a bit-- soft on Rockefeller. Almost all biographers begin to identify with their subjects. To some extent Chernow falls into this trap; one cannot spend years researching another human being without beginning to see things from the subject's perspective. Those small quibbles aside, what a great book! Perhaps we can never really know another human being but Chernow gives us key insights into the character of Rockefeller. As Chernow writes in his Introduction, all other biographies on Rockefeller soon revert to the oft told story of the History of Standard Oil, as if the man and the company were one in the same, and Rockefeller seems to disappear from his own biography. But Chernow gives us the man and presents an interesting thesis: the key to Rockefeller was that he was his parents' son. This means that John D. Rockefeller contained the roguish aspects of his father William Avery Rockefeller (a shameless flim-flam man) and the virtuous aspects of his long suffering, pious mother Eliza. It also explains other qualities, e.g., the fetish for secrecy. John D. grew up in a home where his father openly lived with his mistress alongside the wife Eliza. Later William Avery would take a second wife and live as a bigamist. All the while, Eliza bore stoically the humiliation. Hence, John D. grew up to become very, very quiet about his family and its scandals. Doubtless, he heard the whispers and soon he developed a deep distrust of the "crowd." "Let the world wag," was a favorite phrase. He developed a thick skin and learned to be a stoic like his mother. He made it a point for people not to know his personal life or his business. The shattered sensibility of the youth lingered into manhood. The mania for secrecy followed.
The quote from Betrand Russell that begins the books is telling: Rockefeller is among the men who created the modern world. With $4 a gallon gas, and energy needs growing, we still live with his legacy today.

I have not read the work of a biographer who has the proficiency for presenting as comprehensive an account of another's life as Chernow has given with Titan. There are sections of this narrative that are so detailed that had Rockefeller's life not been over a century ago, one might be inclined to consider Chernow had been along side him during his pursuits. Chernow has conducted extensive research that is exemplified in every chapter of this enthralling biography.

John D Rockefeller has been known by many personas, both positive and negative; billionaire, tycoon, industrialist, predator, and philanthropist. No matter what one's view of him, all generally agree that his business acumen was surpassed by no one in history. Chernow provides a masterful account of Rockefeller's years from his meager beginnings with an unscrupulous father to his near unstoppable empire that forced adversaries to join or be crushed in its wake. Chernow has provided readers with an abundance of pertinent quotations directly from Rockefeller leaving one well equipped to gauge the true mindset of the man.

Many biographies will rate high merely on the appealing nature of the subject. Titan is based on one of history's most intriguing business men combined with an account that is so well written and detailed it is difficult to fully convey in a simple review. I strongly suggest this book as essential reading to anyone with an interest in business biography.