Not really worth the Money, Very Basic stuff. (Rating: 3 out of 5) Unless your a computer dummy this won't give you anything you don't know. If you don't know about MySpace, podcasts and blogs its worth the price. It started out as a read after work book and ended up as a bathroom reader and never finished.
Do-it-yourself for self-publishers (Rating: 5 out of 5) If you've ever needed some help in this area, Steve's book is for you.
Go buy it make it start working for you and your book sales!
Great Resource for Budding Entrepreneurs (Rating: 4 out of 5) This guide to plugging your business online at different social networking sites as well as a variety of other websites is a great resource for anyone looking to better understand what's going on online. I am a big advocate of MySpace - most of my business is derived from there - but haven't expanded into blogging/podcasting yet. After reading Steve Weber's book, I am convinced there is a huge untapped market out there! Great book - definitely worth picking up.
Easy read (Rating: 5 out of 5)
This book is an easy read, practical and simplifies everything you may have read so far about promoting your business online, on myspace, Youtube, blogs, etc.
What I enjoyed about it, was that it's not a very big and boring book, while it covers everything you need to know. It was just like reading magazine articles, for me. I highly recommend it, specially to people new to `marketing online'.
www.bigpetsupply.com www.bulkbuysonline.com
Basic info quickly growing outdated (Rating: 3 out of 5) This is a helpful book for navigating the waves of social networking. It's a quick read, with useful links and helpful tactics for the non-geek to leverage the web in marketing their business.
Unfortunately, any book of this sort quickly becomes outdated - social technologies ebb and flow that quickly. A *huge* portion of the book is dedicated to MySpace, for example. One tiny paragraph is devoted to Facebook. As I am a FB user and don't bother with MySpace, that means several of this book's chapters are useless for me.
LinkedIn, Flickr, uTube and all other big networking sites also rate a tiny blurb, no more. Twitter isn't even mentioned! This is a 2007 book and already out of date.
Useful chapters include setting up your website, starting to blog, and hooking your brand into the blogosphere. A few pages cover developing your blog content over the long haul. Using Technorati, Digg and Del.icio.us is touched upon.
I found the passage on building a guest column interesting. The viral video/podcasting chapter has decent, albeit bare bones, basics. I also appreciated the nuggets on using Amazon, analyzing traffic stats and monitizing your site.
Overall, anyone already familiar with the basics of MySpace, tagging, developing a blog, using Amazon's review system, setting up RSS and so on won't learn much from this slim volume. On the other hand, this book offers an easy introduction to web 2.0 marketing that social network newbies won't find intimidating.