This is a practical guide to getting profitable and strategic creative contributions from every employee.

"Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes:

* The three necessary components of innovation -- creative, strategic, and transformational thinking

* Methods for applying innovative thought to existing products, processes, and business models

* 90 great innovations and 90 trends to consider"

In her book, The Seeds of Innovation, Elaine Dundon shows how companies can foster and grow this innovation. Dundon founded a company called The Innovation Group Consulting, Inc. This is a consulting group that works with individuals and corporations to help them with innovation.
Dundon focuses on three major types of innovations: Efficiency Innovation, Evolutionary Innovation and Revolutionary Innovation. All new innovations within an organization can fall into these three categories. Which type of these three innovations the organization chooses is dependent on what goals the organization seeks. Efficiency Innovations deals with making a product or service faster or more efficient, such as extending service hours of a fast food chain. Evolutionary innovation deals with making an already existing service or product "distinctly new and better," such as the ATM for 24 hour banking. Revolutionary Innovation focuses on introducing a radical new change to the marketplace, such as McDonald's did with fast food. All organizations need to decide on which three of these innovations to focus on.
In The Seeds of Innovation Dundon also focuses on individual innovation as well as organizational innovation. She creates a nine-step method for improving innovation within organizations. In order to implement these steps Dundon first focuses on the ability of the individual to be creative in an organization. This creativity can come from a number of tools Dundon offers, such as mind mapping, brainstorming as well as different ways of thinking and asking questions.
I did not like a few things about the book. I felt it was overall interesting and informative, however I don't think it broke new ground on the subject. A lot of the most powerful ideas found in the book were paraphrased from others, such as Michael Ray's "voice of judgment". It's good to explain such ideas clearly because they are important in innovation, however I didn't feel Dundon brought enough of her own ideas to the table. All her ideas are very intuitive and mundane. She seems to be just saying essentially the same themes from different angles. The book could be easily boiled down to a handful of key points. Moreover, I don't think managers will learn a whole lot from the last two sections of the book. These seem to go over very basic concepts of innovation within an organization.
Anyone who has little backround in the world of buisness will find this book informative. CEO's or other people with buisness experience may find parts of the book simple, however their are a number of techniques all people can benefit from. This is a clear, simple read but i just think there are better books on the subject out there.

Dundon makes it clear that "innovation" is not the same thing as creativity. Importantly, she establishes that the work of innovation requires discipline with an explicit focus on results. Indeed, her book should be required reading by anyone who is serious about personal and organizational performance. In a very practical and readable way, The Seeds of Innovation provides essential guidance for dealing with change while adding value on a sustainable basis. It's about time that someone demonstrated how real innovation can and does work! Now it's time to plant, cultivate, and harvest the "seeds of innovation" by reading and practicing the essential wisdom in Elaine Dundon's book!

Innovation is an overwrought, overused word/topic with many books written about it. You are reading this review because you are seeking thinking tools and techniques to apply to your version of Innovation, whether for an organization, community, or to be used personally. This book provides you, the reader/user, with an excellent and sensible framework to define, understand, develop, and implement processes that empower and support environments where "innovation" can happen (you still need to do the work). Dundon defines innovation as "the profitable implementation of strategic creativity." Whether your "profit" is quantified in money or good will, this book gently instructs you in the finer arts of achieving real innovative results by taking a holistic 3 innovation-dimension views on your challenges. I have purchased 20 copies of this book and given them to professional colleagues, the book is that rewarding. Innovation is not creativity, which is a very common misperception. More information can be found at www dot seedsofinnovation dot com I higly recommend this book as one of the most important books in its field ever written.

Innovate or stagnate. Or, put another way, innovate or stand helplessly and watch your competitors eat your lunch! Wise leaders stimulate, encourage, reinforce, and reward innovation. If you're not doing this in your organization, now is the time to start...and this book will show you the path.

The book is organized into three parts: The Seeds of Creative Thinking, The Seeds of Strategic Thinking, and The Seeds of Transformational Thinking. Dundon, a consultant and speaker on innovation, takes us out of the proverbial box. The process starts with an introductory chapter that delivers an introduction to innovation management. In this presentation, the author sets the stage nicely for the value of the balance of the book.

Each aspect of thinking is essential to making a difference in an organization. Dundon explains the what, the why, the how, and provides examples in a very instructive text. Each chapter addresses skills and strategies to generate creativity, a strategic approach (big picture and visionary), and practical how-to ideas to support innovation in organizational settings. Reading the chapters alone is worthwhile, but we're not done yet. Following the eleven chapters are five appendices, a recommended reading list, and an index.

The appendices provide an explanation of the nine step innovation process, a list of probing questions to energize innovative thinking, 99 innovations and 99 trends. Readers will find it valuable to go through the list of trends and consider their influence on how their organization does business...and will do business in the future. As a futurist by profession, I can vouch for this being a comprehensive and highly usable list. The additional criteria section, while not too long, offers even more thought-provoking insights to check your work, stimulate more discussion, and refine the product of your synergistic thinking.

Readers will find this book valuable as a cover-to-cover read, but then highly effective as a tool to achieve significant results.

The Seeds of Innovation: Cultivating the Synergy that Fosters New Ideas comes at a critical time in the quest for new ideas and breakthrough efficiencies by corporations, small businesses, universities and governments.

It is a tour de force of how to inspire and manage innovation. And this is the great value of Elaine Dundon's work -- she presents "how" to inspire and manage innovation based on real experience and valuable research. I highly recommend this book.