Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

This has been one of the best books I have read on persuasion architecture and going beyond just usability and information architecture. If you are a online marketing professional I highly suggest you get this book. The strategies are more in-depth and require more strategic planning to implement but are well worth it in the end and you will have happy clients or a growing business because of it.

http://www.marketingmorgan.com

I bought this book 1 1/2 years ago and shame on me for not giving a review until now.

I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it.

So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in technology. Everything that I'd worked on in Web development suddenly had meaning and purpose and I could understand the "why" of why we do what we do.

I moved to a new job and in less than a year I have been promoted and I'm close to a 6-figure income. Later this year I'm supposed to be getting a staff devoted to basically improving and maintaining our conversion rate and call to action that this book explains so well.

BUY IT!!!

The reason I'm back is because I'd bought the book for my last job, but it had to stay when I left. I'm now buying it again to have it for my new position.

I am developing some internet based projects and was looking for some books about convertion rates and site optimization. This book deliveres what is promissed.
Whiten in plain english, as directly as it can be, it goes to the point. I have already read half of it, and it already woth what I have paid.
I strongly recomend to anyone that is involved with an internet project. From technicians to marketing professionals.

What an amazing book! I purchased "Call To Action" thinking it would be good. I didn't expect it to be great. This is hands down the best book investment I've made in quite some time.

I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.

I have purchased and read a number of books about SEO, PPC and web usability -- as I manage the internet marketing campaign for our small business. We have a large PPC monthly spend & bid prices have continued to skyrocket -- so we have focused on improving our organic search results and also making our PPC campaigns more effective. But we never focused on how well our site converts -- until I read this book. I know this is a common remark I've read about other SEO tips or books -- someone will say that they hope their competitors never get ahold of the same information. Well, I'm always skeptical of those types of claims. But this book is truly an invaluable guide to making your web site more profitable and to convert your visitors into buyers. This is a must-read! And when I read it, I was thinking, I hope our competitors don't read this book -- because all those visitors who are clicking away from the competition because of poor site design can click over to us! And now that we've put these principles into practice, we'll be converting them into customers. I've never written a review on Amazon -- and I've bought & read a lot of books. But I just had to review this one, because it has impacted our web design in such a positive and productive way.