Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).

Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

* Focuses on the consumer to consumer approach to marketing: word of mouth

* Advises on ways to create an epidemic demand for a new product or service

* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

There are a lot of social marketing books out there (believe me I have read alot). This one is one of the ones that stands out. Not only does it cut through the hype of online marketing, but it also gives you examples and case studies to read.

Like I said it is one of the better ones out there.

Again, this book fits my Entrepreneur Marketing class very well. The ideas of the author's and views seem to be very up to date and innovative. Another happy purchase!

I've purchased several books on the subject of viral and buzz marketing and this by far is the BEST on the subject... the case studies are PRICELESS!!! I would recommend this book to anyone serious about gettin' their message out there...