In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.

Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.

In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.

Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.

Some of the case studies may be a bit dated today but that does not detract from the value in this powerful book from Godin. The core concept of business as evolutionary is fact. None of us can deny that the ever changing environment causes change in how we deliver value for revenue.

Facing business as an evolution is critical if we want to be successful beyond fashion and flash in our endeavors. Continuing to reinvent how we do things is a theme inside this read.

The terminology that Godin defines makes sense and although it hasn't and may never become the way we all see business, the concepts and thoughts behind them are significant.

Godin continually adds value to how to think about what we do. His survival guide, which could double as the title is well worth the time spent reading. As usual his message is as entertaining as it is thought provoking.

You won't be disappointed on the time you spend reading this book if you are concerned about your companies and your own future.

Buy it today. Comments are always invited.

Very precise description of where most busienesses find themselves today. Seth pinpoints the gap between schoolbook-management and the realities of running a successful business today. Most of us managers probably need to forget most of the stuff we learned in business school 10+ years back and take in the perspectives in this book. BUT the Evolutionary comparison can be stretched a little too far from time to time..

Seth Godin is the guy that think outside the box, think without the box, kicked of the box, why that box? This was the first Seth's book I read, but I follow Seth trough his blog for a time, and he point his words with precision to targets. Direct or indirectly his words come and growing answering my business, social, marketing, economics oriented mind.

Just three words resume "Survival is not enough" : mDNA, meme and zoom. Simple like that! Along the book, this three words growing and come to make meaning. Seth develop a analogy trough a evolution (Darwin's evolution) and company evolution, on the company evolution DNA was replaced by mDNA that changes faster than DNA. Don't be astonished if you read that the best sex you must do is with your boss. On that book, sex goes the meaning of natural selection, its fine, believe me.

Finally, make zoom, do it all the time, don't be worry about changes, doing the same think all the time is the more efficient way to fail your company. Don't believe on championship strategies, "feel" your customers, and let your business grow from botton to top, or from the boundaries to core.

Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a story (or in this case) present a theory that cuts to the bone and leaves you with a mouth watering idea that you can take with you and apply to your business or company. You might even wonder later how you survived all along without reading this book (And That's just it....you simply survived all this time, rather than evolve aka "zoom" and gain major marketshare in your respective industry or field.

As another reviewer indicated, this is Godin's most thought provoking book. His relates to businesses to Darwin's evolution theory, from their birth to possible extinction. Like the species, we evolve, or ignore necessary changes. That can lead to missed trends, anxiety and possible extinction. Its amazingly simple, and I have mulled this book over several times in the past few days.

Seth's feedback loops are crucial to understanding what and where the company needs to evolve. In Holland, in companies of 50 or more, a work council is required by law. It is loosely translated as our unions. I am a student of Dynamic Governance (DG), a way of managing as it provides equivalence in decision making. It also provides double linking-- which I'd equate to feedback loops. Two representatives from the level below is in the group above. One is the person accountable for the group's goals, the other, elected by the group. They buy in because they are represented, and when a decision is handed down-- implementation feedback gets to the top. It is so powerful that in Holland if a company adopts DG-- a work council is not required. Imagine in the US, the Auto Workers Union deciding they are so "heard" that they feel comfortable disbanding. Another DG premise is almost right out of Seth's mouth-- the engagement of all available intelligence within a group is used. I think combining this book and DG would give a company the power to ZOOM!