When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

This is a must have book for anyone who's starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and best of all can personalize to their own advantages. I have lots of pages dog tagged in my copy, because I know I'll be referring to them again and again and again. I also like Levinson's style of writing; he makes readers instantly comfortable with the concepts, while also urging them to incorporate those concepts into how they do business. You can't go wrong with Guerrilla Marketing...what you can learn is how to make your business successful while spending as little as possible.

There's no question that the author is great at marketing--his own stuff. The book is essentially a loud ad for himself and his other books. It's a slight book with large-type (I felt like I was being yelled at). The information is basic and essentially a pep talk. If you're looking for concrete marketing information, this book will not provide it.

Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.

I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future.

Plenty of help in this book on all other forms of media advertising, but all require sizable budgets.

As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow.

I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn't bring really anything new to the table that I think is that secretive and was very very repetitive, it constantly talks about his tactics and how they wouldn't work for the big corporations, but they would work for you and how this that works for the big corporation wouldn't work for you, yeah, we get it, like I said just very repetitive and seems like it went in circles just from different degrees of the circle you still end up really no more wiser than you were before you read it.

Great book if you have money to spend and are looking for ways to boost your bottom line. While some of the guerrilla tactics are too expensive for the tiny business just starting out, they are really good if you are looking to stretch your advertising dollar.

One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some of the tactics and thinking, "yeah, yeah, heard this before but just haven't done it." But the way Jay puts things I was like why the heck am I not doing this? After reading what Jay has to say, the proverbial light bulb goes off and your procrastination turns into profitable action.

From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days